Both Delta and American Express asked the team to develop a campaign to promote the Delta’s newly strengthened presence in New York City and a new direct route to Seattle. A coast versus coast competition seemed like a natural fit.

We created the #GoTo Instagram Campaign where New York and Seattle would face off to help support two local Junior Achievement affiliates. $50,000 was up for grabs, but it was up to users to decide how these cities divide the dollars. “Votes” were secured in two ways: either someone clicking on a photo from either New York or Seattle, or someone submitting a photo with the city’s hashtags. Both actions contributed to the city’s total score.

The campaign proved to be a great success in brand engagement for both brands. Over 500,000 photos were hash-tagged and the site had an average session duration of over 7 minutes.

Introducing the launch of TheLadders first-ever mobile product in the U.S. for recruiters called Recruitable. The app, which now is available exclusively at the app store, will expedite the job-matching process by connecting our recruiters with the most qualified candidates, instantly.
 
The product was conceived during one of TheLadders Hackathons, which reiterates their purpose: to innovate and cultivate new ideas from concept to market. Members of TheLadders UX team that made this happen were: Michelle Zassenhaus, William Beard, and Jennifer Flohrs.

Money isn’t the only “green” candidates care about when considering a job offer. Professionals are more concerned with the Eco-friendly practices in the workplace (or lack thereof) than hiring companies may think. In a recent survey we (TheLadders) found that 72% of respondents would choose the more Eco-conscious company if they had two equal job offers. When asked how important it is that their company is green, the majority of professionals said it was very or even extremely important to them.
This type of research and thinking is what our team does everyday. The info-graphic above was designed to help promote these incredible findings.

Money isn’t the only “green” candidates care about when considering a job offer. Professionals are more concerned with the Eco-friendly practices in the workplace (or lack thereof) than hiring companies may think. In a recent survey we (TheLadders) found that 72% of respondents would choose the more Eco-conscious company if they had two equal job offers. When asked how important it is that their company is green, the majority of professionals said it was very or even extremely important to them.

This type of research and thinking is what our team does everyday. The info-graphic above was designed to help promote these incredible findings.


Saturday, February 25th, the first Agile User Experience (AgileUX) conference was held at the SVA Theater in Manhattan. The conference brought together leading voices from within the New York City design and technology community to discuss strategy and tactics for delivering world class software products.

The conference was organized by Jeff Gothelf, formerly the Director of User Experience at TheLadders, and current head of UX at TheLadders, Will Evans. I provided creative leadership for the conference.

The event drew close to 400 attendees, some from as far away as Japan, who gathered to learn and share ideas for designing greater product experiences faster. The general consensus was that it was a great learning experience exploring the most recent thinking in product design, and many people left energized and excited to bring those ideas back to their organizations.

Check out more here

In TheLadders poll — which is illustrated by our awesome new infographic — 61.3% of job seekers who were asked to describe the way they feel about their current job admitted they are ‘actively looking for a next job.’ Another 19.0% claimed their ‘job isn’t awful, but not great,’ and 3.9% ‘don’t know how much more of this gig can be tolerated.’ The most unhappy? Unfortunately, 4.1% ‘want out of this job now.’ Talk about a bad romance.

In TheLadders poll — which is illustrated by our awesome new infographic — 61.3% of job seekers who were asked to describe the way they feel about their current job admitted they are ‘actively looking for a next job.’ Another 19.0% claimed their ‘job isn’t awful, but not great,’ and 3.9% ‘don’t know how much more of this gig can be tolerated.’ The most unhappy? Unfortunately, 4.1% ‘want out of this job now.’ Talk about a bad romance.

I’m excited to share the launch of our new homepage for Recruiters. The new homepage allows guests to: search for professionals right from the homepage; easily compare our solutions and product suite; request a one-on-one demo with an Account Executive; and view product videos for Pipeline, FitFinder, and Search & Post.

This info-graphic was so well received Mashable decided to use for their article check it out. The info-graphic is also proof that great, cool designs can be done quickly — the concept only took a day and half to complete.

This info-graphic was so well received Mashable decided to use for their article check it out. The info-graphic is also proof that great, cool designs can be done quickly — the concept only took a day and half to complete.


If you’re going to work at TheLadders, you need to look good.
Check out this inspiring t-shirt the creative team developed to promote TheLadders new tagline and brand promise.
Our proud TheLadders employees wore these eye-catching t-shirts at our events and still wear them to work. It’s cool to see someone in the office wearing the team’s creative concepts.

If you’re going to work at TheLadders, you need to look good.

Check out this inspiring t-shirt the creative team developed to promote TheLadders new tagline and brand promise.

Our proud TheLadders employees wore these eye-catching t-shirts at our events and still wear them to work. It’s cool to see someone in the office wearing the team’s creative concepts.

What is a Career Carnival? Well, it’s not your average job fair.

The creative team created a PR event to help get the word out that TheLadders is helping professionals of all levels. The team came up with an idea to do a Career Carnival but with a creative twist. Instead of having the traditional carnival games, people tried their luck at Waste Basketball, Tie Tying Races, Professional Ping Pong, and Printer Piñatas (for those who remember Office Space).

Enjoy a video from the famous Mike Castro capturing the energy of this successful PR event.

To help promote TheLadders opening our services to professionals of all levels, we spent the day shooting our CEO Marc Cenedella giving career advice to job seekers at the South Street Seaport in NYC. But to make things more interesting we did it in a cab — TheLadders CareerCab.

The event was a great success and the creative team did a great job designing the cab, shooting the footage, promoting the event with tweets, and producing cool give-aways.

This video was shot by our in-house Director and Editor, Mike Castro.

I’ve told the story before how we found the talented Mike Castro, but here it is again.

Finding great creative talent isn’t easy. Finding the talent in your customer service department is even harder. When I first saw Mike Castro’s film, I knew we had a raw diamond in our hands. It took almost 4 months to get Mike on my team — he is now TheLadders Director/Editor/Producer. We work together to develop, shoot, and edit original videos for the brand.

We’re always innovating at TheLadders. The team decided to develop a new membership funnel that is revolutionary for TheLadders. The homepage concept helps differentiate the brand from our competitors — with 3 ways to make a career move. The user lands on an all new dashboard that gives a powerful preview of TheLadders.  

TheLadders Enterprise side of the business is growing at a high rate. We already have over 14,500 employers and recruiters searching on our site. By helping develop free products like Passport, TheLadders Product and UX team will be meeting our enterprise goals very soon. Here is a collection of colateral and print ads the creative has created.

Finding great creative talent isn’t easy. Finding the talent in your customer service department is even harder. When I first saw Mike Castro’s film, I knew we had a raw diamond in our hands. It took almost 4 months to get Mike on my team — he is now TheLadders Director/Editor/Producer. We work together to develop, shoot, and edit original videos for the brand.

This video was created for our very special event on 9/20. We had a glamourous party at the NYSE to celebrate our brand moving to help professionals of all levels. The video introduces our new tag line “Your career is our job.”

TheLadders had a historic event at NYSE on September 20th. The creative team created all the posters, videos, and give-aways for the occasion. The creative convenes a new day, for TheLadders was expanding our business to include professionals of all levels.

This brand new Resume site was developed by my brilliant team of Kate and Jen. They worked hard to take a complicated product and make it easy to understand. The improved sales numbers just make this creative even more impressive.